About Transcend Strategy Group

The Hospice Growth Lab is built by Transcend Strategy Group — a consulting firm that has spent years inside the growth challenges of home-based care.

We know what stalls census. We know what breaks admissions. And we know the difference between a training problem and a structural one.

When the problem is bigger than a training platform

Hospice Growth Lab was designed for the fundamentals — the knowledge and frameworks every business development professional needs. But some organizations need more.

You may be past the LMS if:

  • Your census has plateaued despite an active sales team
  • Your conversion rate is declining and you don’t know why
  • Referral relationships exist, but aren’t translating to admissions
  • Admissions and sales are working against each other instead of together
  • You have data — but no one’s using it to make decisions
  • Leadership is ready to invest in growth but doesn’t have a clear plan

What Transcend does

We work directly with hospice leadership teams to diagnose and fix the root problems behind stalled growth — not just the symptoms.

Where we engage:

Sales program design

Territory structure, activity metrics, goal-setting, and coaching frameworks for your liaison team.

Admissions process mapping

Documenting current workflows, identifying conversion bottlenecks, and setting KPIs that actually move the needle.

Sales data strategy

Building dashboards that give you real visibility into referral mix, pipeline, and performance trends.

Talent assessment and coaching

Honest evaluation of your team’s skills and a path to close the gaps.

C-suite relationship strategy

Preparing your leadership to build the system-level partnerships that drive durable referral volume.

Change management

Giving your leaders the tools to set expectations and hold the line without burning out staff.

What our clients say

“We knew it was time for planned growth — and Transcend provided the structure, insight, and support to make it happen.”

— Michaela Vandersee, Executive Director, Cedar Valley Hospice

“We’ve grown, just as you promised.”

— Darcy Dye Bowers, Marketing Director, Transitions LifeCare

Ready to talk growth strategy?

If your organization is facing challenges that go beyond training, we’d like to hear about it.

Contact Transcend