Market Intelligence
Strong business development teams use data to guide strategy and measure progress. This section explores how to interpret referral patterns, analyze market dynamics, and identify growth opportunities using available data sources. Topics include understanding referral trends, tracking performance metrics, and monitoring competitive activity in the local market.
Hospice Census Drivers
The core metrics that explain census movement — and how to use them in conversations with leadership.
Reading Referral Patterns
How to find meaning in your referral data and use it to improve targeting.
Using Care Compare
A practical guide to Medicare’s public data tool and what it can reveal about your market.
Using Public Data for Strategy
Turning publicly available claims and market data into a competitive advantage.